Search Engine Marketing (SEM) is a digital marketing strategy that we use to increase the visibility of our website in the search engine result pages and to get the first place in its search.

Search engine marketing is one such method of digital marketing in which we have to spend money.  That’s why SEM is also known as paid search or pay per click (PPC). 

Why is SEM important?

With the increasing number of consumers researching and shopping for products online, search engine marketing has become an important online marketing strategy for us to increase our reach or our brand value or to show our presence on the first position in Google search.  . In fact, most new visitors to a website find it by performing a query on a search engine.

In search engine marketing, advertisers only pay for impressions that result in visitors, making it an effective method.  As an added bonus, each visitor increases the website’s ranking in organic search results.

Search marketing reaches consumers at just the right time: when they’re open to new information.  Unlike most digital advertising, PPC advertising is non-intrusive and does not interrupt their tasks.

That’s why SEM is a very immediate and effective way of digital marketing.  In fact it is the fastest way to drive traffic to a website